In this book, I outline a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade.
UPDATED AND EXPANDED EDITION now available in ebook, print and audio formats
“Learn how to scale the right way. Read this book.”
“This book illuminates both the strategy and the tactics that can put a CPG entrepreneur on the path to success.”
“Ramping Your Brand is required reading for any emerging challenger brand. These insights and principles were key to our acceleration.”
“The only book you need for scaling a CPG brand from 0-$100M+.”
“When anyone asks me for advice, I first tell them to READ THIS BOOK.”
“This book is our playbook for domination—a masterclass in scaling fast and sustainably.”
“There hasn’t been one book yet that can be a Founder’s Bible… until now.”
“James writing is entertaining yet sharp and will have you hooked whether you’re an entrepreneur, an investor, or an operator.”
“This book is our playbook for domination—a masterclass in scaling fast and sustainably.”
“A rich source of insights and pragmatic advice for insurgent brands to reach their true potential.”
In an era when retailers are more open to emerging CPG brands than ever before, barriers to entry have come way down. But this has not changed the rate of failure among new CPG brands. The laws of early stage growth remain the same. Do you understand them?
I’ve spent years studying early stage CPG brands’ growth curves, go-to-market strategies and product design cues to help aggregate known patterns of competitive behavior that yield exponential growth. You must be disciplined. But, you can plan exponential growth in a crowded marketplace.
This is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it.
Don’t hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art.
Steady velocity growth is essential to ramping your brand.Your team needs to learn the art of sustaining it in key geographies, so that you don’t have to buy premature distribution to obtain growth.
There are three best practices in acceleration. Two of them are counter-intuitive to CPG veterans not expert in the ramping of premium CPG businesses. You need to learn how to deploy them.
If you sign up for my e-mail list, you’ll get immediate access to an excerpt from the Introduction….like right now.